The London Marathon 2025
There’s nothing quite like the atmosphere of the London Marathon. Whether you’re running it, supporting someone, or soaking in the energy of the crowd, it’s one of those events that reminds you what the human body – and mind – are capable of.
I had the chance to attend this year’s race in person, and it hit differently. Watching thousands of people push through the physical and mental challenges of 26.2 miles – some in record time, others simply refusing to quit – was a powerful reminder of what fitness really means. It’s not just about the PBs. It’s about the process, the community, and the way we care for our bodies after the work is done.
The Power of the Moment
One scene in particular has stuck with me. Around mile 25, I watched a runner visibly struggling — legs heavy, face drained, ready to stop. Then, out of nowhere, another runner came up beside him, threw an arm around his shoulder, and ran with him, step for step. No words, just presence and encouragement.
It summed up what this race is really about: resilience, community, and carrying each other when needed. That single moment said more about the spirit of the marathon than any finish time could.
The Atmosphere
If you were anywhere near Embankment, you’ll know the crowd energy was next level. New Balance had set up a full DJ booth, pumping music into the streets, and the support from the sidelines was absolutely electric. From cheers and banners to strangers shouting runners’ names off their bibs, it was a wall of noise and positivity — the kind of vibe that can carry you through the final, brutal stages.
Recovery: The Often-Forgotten Phase
After the race, the focus quickly shifts from adrenaline to soreness. Runners dropped to the ground, stretched, hobbled toward their loved ones — all proud, all exhausted.
It reminded me how many people go into these events fully trained but without a proper recovery plan. Rest, hydration, nutrition — yes, but targeted muscle care matters too.
That’s where a product like BUDS BALM fits in. It’s built for moments like this — when your body’s done something incredible, and you want to give it something good in return.
Personal Highlights (and a Few Familiar Faces)
I also had the chance to chat with Spencer Matthews post-race, who put in a seriously impressive time. We talked about his run, recovery, and I introduced him to BUDS BALM — a great moment and an exciting connection.
Later on, near the finish line, I caught up with Emma Duncan, who was beaming with pride after crossing the line in her debut London Marathon. I congratulated her and handed her a BUDS BALM — a small gesture to support her recovery after such an achievement.
Final Thoughts
The London Marathon isn’t just about running. It’s about mindset. About community. And about the way we take care of ourselves after pushing beyond our limits.
Whether you ran, supported, or just soaked in the day — what matters is showing up. And if you did, your body deserves a little care in return.